A graffiti tag turned family crest, built on the belief that the best way to create is to be different from the beginning.
The name “allo” was born from my graffiti background, but its meaning evolved into something much larger. In language, the prefix allo- means “other” or “different.” As a young artist, I embraced that idea as a personal rallying cry: be different from the beginning.
My first signature was a scripted “allo” tag that I called my brass-knuckles mark. It was bold, simple, and unmistakably mine. As I grew into graphic design and motion design, the mark evolved into three geometric shapes: a triangle, a square, and a circle. To me, they represent the simplest building blocks of creation—the idea that everything can be built from a few fundamental forms.
Over time, those shapes took on a deeper meaning.
Triangle
The triangle represents Victoria. It is an upside-down "V," symbolizing the woman who turned my world upside down when she entered my life at seventeen and forever changed my path.
Square
The square represents my son, Manuel Alejandro Herrera II. Hidden within the design, the "LL" of allo becomes a "2"—a tribute to him carrying the family name forward as the second.
Circle
The circle represents my youngest son, Jeremiah. It is a ball of energy, always moving, always in motion. He could never sit through an entire meal and grew into a gifted athlete whose energy seems limitless.
What began as a graffiti tag became a symbol of family, identity, and purpose. Today, “allo” is more than an artist name. It is a reminder to create differently, to build something meaningful from simple beginnings, and to recognize that the people we love become part of every mark we leave behind.